Carla G is an Italian brand that has succeeded in wisely combining high quality with affordable prices; it has recently opened up to international markets thanks to the development of its own e-commerce channel. To support the brand in its launch of new collections at a global level, we have developed an integrated digital strategy that is consistent with the brand’s image and favours an increased reputation with the target audience.
ON AIRMarch 2018
Practicality and style, convenience and high quality: these are the characteristics that have led the brand to become a reference point for all those women seeking an elegant and contemporary total look. Focusing on the main social media networks, we have designed a strategic system able to best enhance the different collections, guiding users up to the completion of the purchase process.