CARLA G

Carla G is an Italian brand that has succeeded in wisely combining high quality with affordable prices; it has recently opened up to international markets thanks to the development of its own e-commerce channel. To support the brand in its launch of new collections at a global level, we have developed an integrated digital strategy that is consistent with the brand’s image and favours an increased reputation with the target audience.

CLIENT
Carla G
ON AIR
March 2018

STRATEGY

Practicality and style, convenience and high quality: these are the characteristics that have led the brand to become a reference point for all those women seeking an elegant and contemporary total look. Focusing on the main social media networks, we have designed a strategic system able to best enhance the different collections, guiding users up to the completion of the purchase process.