Abarth is all about passion, emotion, and performance. Just like Yamaha Factory Racing. The roar of engines and the mechanical sounds of a workshop are the most authentic and genuine expressions of their world. These elements, once given a remix, became the official soundtrack of the 2017 MotoGP season.
We followed, week in and week out, the performances of Valentino Rossi and Maverick Viñales, to present the Yamaha team’s sponsorship across Abarth’s social media channels. We developed a series of content that would fully accentuate the passion shared by the two automotive brands.
CATEGORYInstagram, Social, Video
ON AIRApril 2017
Whether it’s designing them, assembling them, testing them on the racetrack, or setting them up in the workshop, the world of motor racing is filled with sounds that are like music to the ears of enthusiasts. Creating a synchrony between sound and image, we followed the various design and production stages that come before some of the most successful models of the Abarth brand descend onto the racetrack.
Sound+Track is the driving force behind the social media campaign that we developed throughout the whole MotoGP season. Using an innovative form of language, which hints towards the world of lifestyle, we embarked upon a 360° exploration of the world of two and four wheels, going from the workshop to the racetrack.