THE FUTURE ACCELLERATOR

ETCR is the first championship reserved for electric touring cars. Developed by WSC Technology, in collaboration with SEAT Cupra, ETCR aspires to establish a new model for the racing sector, keeping one step ahead of the developments on the way in sustainable mobility.

For the launch of the ETCR, Auiki has created a manifesto video designed to explain the meaning of the word “future”, contrasting those who vainly attempt to predict it with those who work to make it happen.

CLIENT
ETCR
CATEGORY
Social, Video
ON AIR
October 2018