Athletics is an ancient and noble sport that promotes authentic values, such as healthy competition and team spirit. To support the Federazione Italiana di Atletica Leggera (Italian Athletics Federation), we created an online communications campaign, whose focus was on recruiting for the ongoing sports season.
We also helped the Federation to manage its social media pages, sharing a strategy that would get the public involved and accompany the athletes during the most important events of the year.
CLIENTFIdal Emilia Romagna
ON AIRMay 2017
SPORT THAT HELPS YOU TO GROW
Sport plays an essential role for children when they are growing up, from both a physical and behavioural point of view. By using a tone of voice that would allow the Federation to appeal to youngsters, we created an online commercial that would showcase the true spirit of athletics. It would also, on a symbolic level, represent the important educational role played by the organisations that are run across the country.
ALL FOR THE BATON
Athletics has historically been considered an individual sport. To discredit this belief and highlight the deep human relationship that is created between athletes within the same team, we created a short docufilm where four relay runners from the organisation La Fratellanza di Modena (The Association of Modena) talk about the various elements of their lives, such as training, school books, sacrifices, and satisfactions.
For the Italian championships in Cles, we followed the athletes from the Emilia Romagna delegation, and let it be their voices to guide us during these four days of competitions. Amongst new friendships, their competitive spirit, successes, and a few disappointments, we were able to observe athletics through the eyes of those who experience it every day.