AEFFE GROUP

Aeffe Group owns the brands Alberta Ferretti, Moschino, Philosophy and Pollini; it has been the flagship of Italian fashion in the world for years. Known for their unique and recognisable style, the four brands offer a wide assortment of garments ranging from prêt-à-porter to tailored dresses, and from beachwear to leather goods. To enhance the variety of the offer proposed by each of the four brands, we have developed an integrated digital strategy which accompanies the user from the fashion show to the e-commerce channel through constant monitoring of the main social media networks.

CLIENT
Gruppo AEFFE
CATEGORY
Pay per click, Social, Strategy
ON AIR
January 2018

STRATEGY

The elegance of Alberta Ferretti, the eclecticism of Moschino, the femininity of Philosophy, the details of Pollini; the brands of the Aeffe Group have become a reference point for high fashion at an international level thanks to a focus on these values. Working coherently with the identity of each brand, we have developed a successful digital media strategy that exploits the potential of the main social media networks to tell the brands’ stories, fashion shows and collections and guide users up to the completion of the purchase process.