A CAMPAIGN TO BE COLORED
Luna Farm, a theme amusement park within FICO Eataly World, wants to offer itself to the public in an absolutely innovative way; it is not just the first indoor amusement park on the Italian territory but a totally immersive experience that has as its main goal the fun of the little ones.
CATEGORYBrand, Creativity, Strategy, Video
ON AIRNovember 2019
How can the park launch campaign become an opportunity to entertain children, giving them a taste of what awaits them at Luna Farm? Simple, involving them in the creation of the first poster entirely colored by markers.
We asked 50 children to color together 8 posters 100 × 140 cm in 1:1 scale, which depicted the four mascots of the park, drawn in outline. The 8 original artworks – in which headlines, logos, names of the children involved and institutional information have been added in advance – were posted in Bologna during the poster campaign for the launch of Luna Farm, along with hundreds of faithful digital replicas (to which more than 50 issues must be added, including printing and dynamic posting).