NEW HEALTHY HABITS

To restart in the right way, Regione Emilia-Romagna and Servizio Sanitario Regionale start a multimedia campaign: Social media, website, billboards, radio, TV and informative posters in a selection of strategic areas.

The campaign is structured in two phases. The first was designed to promote responsible and correct behavior even in the post-emergency Covid-19 phase, through a to-do series with an unconventional visual.

CLIENT
Regione Emilia-Romagna
CATEGORY
Creativity, Graphic Design, Social, Strategy, Video
ON AIR
May 2020

THE SECOND PHASE

The second phase, on the other hand, intends to push citizens to return to normality, regaining possession of their habits and discovering new ones.