THE REST CAN WAIT

Jesi Days are an unmissable occasion for all of the New Holland customers, to visit the Jesi production plant and experiment with the new tractors in the field.

The highlight of this event, is devoted to those in contact with agriculture, by leading them to the second phase of the normal tasks of their rural life, with outcomes in evidence (and obviously hyperbolic) for both animals and fields.

CLIENT
NEW HOLLAND
CATEGORY
Creativity, Social, Strategy, Video
ON AIR
March 2019

VIDEO STRATEGY

To launch the event on the social media channels of the brand, Auiki also designed two short video trailers which was inspired by the conceptual trend inaugurated by the press campaign, where demonstrating all the farm inhabitants migrate towards Jesic, animals included.