SOCIAL COHESION DAYS
The Social Cohesion Days were born in 2014 from an idea of Easy Care Foundation, an Italian non-profit organization that for over 10 years has been involved in studying the social changes taking place in modern societies, designing policy and welfare models and promoting debate on current social issues. The festival was born with the aim of opening and nurturing the debate on social cohesion in Italy, and outlining new models and actions for social well-being.
CATEGORYCreativity, Pay per click, Social, Strategy, Video
ON AIRJanuary 2018
CONTENT & MEDIA STRATEGY
For the 2018 edition of the Social Cohesion Days we developed a content and media strategy that could launch, promote and tell the initiative. In the months before the event we managed the social media, introducing the protagonists and the issues that would be the focus of the three days. Through a pay per click adv strategy (Google Adwords and Social Media) we have generated new contacts, created engagement on social media and traffic on the website. The event was also live , through a photo coverage, video, social and live streaming.
We created a video campaign focusing on “Social Cohesion Stories”. The three video subjects – also created in social media and IG Stories formats – were the means to talk about the best practices that Social Cohesion Days took as an example and at the same time to introduce the issues addressed during the event. In addition to the three subjects, we also created a trailer: everything was promoted online generating more than 400,000 views.