LET'S GREEN INSTAGRAM
Treedom is a unique platform that allows users to remotely plant trees and follow how they grow online. To give a voice to this smart and positive approach to environmental subjects, we looked after the start-up and the management of the brand’s Instagram account.
To strengthen the coverage of their page, we implemented campaigns to increase traffic and engagement, both on Facebook to reach their fans on this social network and on Instagram itself.
CATEGORYBrand, Instagram, Photo, Social, Strategy
ON AIROctober 2017
TONE OF VOICE
We decided to talk about environmental topics in a new, fresh, and positive way. We did this without getting tangled up in unproductive debates and frivolous scaremongering, because doing something good for the environment can be enjoyable, fun, and cool.
We therefore decided to showcase the various territories, people, and, of course, the plant species that form the fundamental core of the Treedom projects. We celebrated a world of faces, scents, and colours that, with just a small gesture, Treedom is helping to protect.
To make their content more effective and help it to reach an ever-expanding audience, we identified a series of hashtags associated with the subjects dealt with within the editorial plan. This is how we began building the Treedom community, and how the brand promoted its mission on Instagram too.