LET'S GREEN THE XMAS
Every Christmas, thousands of needless gifts end up being forgotten about or, even worse, they get put in the bin. So why don’t we try to do something different? With Treedom, it is easy to give gifts that will survive past the festive season and, at the same time, it will guarantee a better future for our planet.
CATEGORYPay per click, Social, Strategy, Video
ON AIRNovember 2017
For the launch of the Christmas campaign, we designed and produced two videos that would drive their communications concept across various digital platforms. The use of a light and witty tone of voice to describe a situation that we have all found ourselves in on numerous occasions allowed us to present the Treedom product in a new and surprising way.
A Treedom tree is without doubt an original, fun, and sustainable gift idea. To encourage users to choose an alternative Christmas gift, we developed an integrated digital campaign, where we worked with different formats, including GIFs and memes, 360° content, and Instagram Stories. To support the campaign, we also devised a Pay-Per-Click strategy on the main social networks, with the aim of promoting the brand’s e-commerce portal during the Christmas holidays.