The Weili Zheng brand is the brainchild of a designer of the same name. Born in China and raised in Italy, she embarked on her first collaborations in London, before moving to the USA. She has travelled through a variety of different places and cultures, incorporating them into her lively intelligence and creative, enterprising spirit. From this process comes WEILI ZHENG, a line of women’s clothing with an amusing chic touch, aimed at the cosmopolitan, contemporary woman.
CATEGORYInstagram, Pay per click, Social, Strategy
ON AIRDecember 2018
To support the national and international development of the brand, we have set out a social media communication strategy. A new approach to the management of the Instagram and Facebook channels, together with a digital planning strategy comprising several media, have allowed the brand to broaden its community, working on target users to generate traffic for the new e-commerce service.